About Us

Built for Dogs. Backed by Experts. Trusted by You

Your dog deserves better than guesswork, gimmicks, or products they won’t touch. At PetAmaze, we create supplements and care essentials that are gentle, effective, and designed with your dog’s wellbeing in mind, every single day.

We're Pet Parents Too

PetAmaze started with the dogs who mean everything to us. As pet parents, we know the joy, comfort, and unconditional love our pups bring into everyday life — and we also know the responsibility that comes with wanting to care for them as well as we possibly can.

We started PetAmaze because of our own journey as dog owners. We wanted to invest in our pups’ long-term health and wellness, not just for today, but for all the happy, healthy years ahead. We created PetAmaze to offer the kind of products we would feel proud to give our own dogs: thoughtful, supportive, and made with love, care, and trust at the heart of it all.

Inspired By Our Pack

Meet Nina, Joey, Bali and Chiquita, the pampered pack that have inspired us to do what we do.

Nina - Chief Tasting Officer

Nina is an expert in food tasting and a fussy eater. When we were struggling to give her medication tablets in her food we knew it was time to create something that not only delivered what she needed but would also be tasty and irresistible.

Joey - Quality Assurance

Joey was rescued from a shelter, a small and gentle soul but with a huge personality. Joey has a very sensitive tummy and is an expert at taste testing and ensuring our formulas are gentle on the tummy and digestion.

Bali - Quality Assurance

Bali is another rescue with a gentle temperament but keeps Joey in check. She has a wonderful coat and is an expert in ensuring our grooming products are of the highest standards.

Chiquita - 🕊️

Chiquita (pronounced Shee-kee-tah) - passed shortly after we launched, a senior that lived a wonderful life. She reminds us that a little tender love and care goes a long way and there are no quick fixes.

Guided by Industry Experts

We have an amazing network of industry experts from Veterinary Surgeons and Canine Nutritionists to dog trainers, behaviourists and groomers. All of whom constantly provide us with real-life, genuine feedback on our formulations and products so that we can be confident in our offering, what is working and areas we need to improve on.

We also partner with industry-leading, UK-based manufacturers who bring our ideas to life and advise us along the way so we know that all our products are made to the highest quality standards, are third-party tested and are manufactured according to strict manufacturing standards.

Meet Our Experts

Dr. Iain Brunt | BVetMed MRCVS

Iain graduated from the Royal Veterinary College and has experience across a range of clinical settings. With a strong clinical background, Iain has helped us formulate our products to ensure they not only include the right ingredients, but to the meaningful dosages required for efficacy.

Laura Ward | Canine Nutritionist

Laura is a certified canine nutritionist with a degree in Animal Science and Nutrition. She has extensive experience in pet food development and formulation and really knows what needs to go into high quality and effective supplements.

Helen Wainwright | The Dog Trainer School

Helen is a professional trainer and founder of The Dog Trainer School, a community and training resource for professional dog trainers across the UK. Through our relationship with Helen, we have managed to tap into a wealth of knowledge and experience to help gather genuine, real-world feedback on our products.